AC/DC has famously been reluctant to license its music for advertising, although the band appears to have softened its attitude toward the practice. In 2011, AC/DC allowed the opening riff to its “Back In Black” song to be used in a commercial for Walmart, three years after making its “Black Ice” album available for sale in the U.S. exclusively at Walmart stores.
“They have a purist approach,” Steve Barnett, the chairman of Columbia Records, a division of Sony Music Entertainment, told The New York Times. (He also managed the band from 1982 to 1994.) “Their instinct was always to do the right thing for fans, think long term and not be influenced by financial rewards.”
AC/DC has had its music featured in several movies, going back to 1986 with the release of “Who Made Who”, the soundtrack to the Stephen King film “Maximum Overdrive”. In 2010, the band came far closer to releasing a “proper” greatest-hits album with the arrival of the “Iron Man 2” soundtrack, featuring 15 songs that were an almost even split between the Bon Scott and Brian Johnson eras of the iconic hard rock group.